Sevanatha; a case study of an NGO

 A SRI LANKAN SUCCESS STORY


What kind of development programme works?

There is  a lot of discussion around this question; should it be top down or bottom up? I guess that at the end of the day it has to be about what works and what is sustainable.

Governments in many developed world countries are involved in the financing of expensive development projects in Africa, South Asia and South America, but the effectiveness and relevance of these projects is quite often questioned, as are the motives behind the giving. Do these expensive top down projects really work? Do they really meet the needs of the populations of developing countries and are they sustainable?

Development programmes not only need to be relevant to the needs of local people they also should be acceptable. To ensure that is the case local people need to be listened to and they need to be involved in all aspects of the decision making process; identification of need, planning and implementation. Without that the key criteria of relevance and acceptability are unlikely to be met.

One organisation which does make a difference is a Sri Lankan NGO: Sevanatha. Founded 25 years ago it works with local communities at grass roots level to bring about change to the lives of the urban poor.

Sevanatha:   Meeting the needs of local people:

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http://www.sevanatha.org.lk/

Earlier in the year I paid a visit to Sevanatha a small NGO based in Colombo, Sri Lanka; this is their story.

Vision and Mission

” To be a dynamic change agent for transforming the lives of urban and rural poor to be self reliant and empowered members in the Sri Lankan society. ” and “to revitalize and enhance the capacities and creativity of urban and rural poor in Sri Lanka. “

Background

There is no significant rural to urban migration flow in Sri Lanka and there are no large areas of squatter settlement in Colombo BUT there are a significant number of people living in under served settlements or USS for short. Most of these settlements have been in place for a long time. In the USS the main problems are:

  • no security of tenure
  • poor or non-existent services; eg. legal electric supply, clean water supply, inside toilets, made up roadways
  • poor sanitation, polluted ditches and canals, garbage strewn
  • overcrowding
  • poor personal security
  • low incomes

One such area is Seevalipura

 IMG_0236

photo credit : phil brighty

Seevalipura is the biggest underserved settlement in Colombo. It houses 300 families and roughly 15000 people. The settlement which is on the eastern edge of Colombo dates back to the 1930’s when migrants from rural areas came to Colombo to work in the expanding industries around the capital. Government provision of housing could not keep pace with population growth and so informal squatter settlement grew up. In !984/6 Seevalipura was declared a special project area and electricity and water supply were brought in. Even so the area has remained poor; very much a working class neighbourhood with low income and poverty the main threat to local people.

notice

  • narrow streets
  • high density building
  • paved road surface
  • power provided

The area is clean quite neat and well tended, but it might not always have been like this. The reason for the improvements you see comes down to the amount of pressure that the local people were able to exert on Colombo Municipal Council. For neighbourhoods to be able to do this, to feel confident enough to do this the people living in them have to become communities with a common interest and purpose. That is where an NGO like Sevanatha comes in.

What does Sevanatha do?

Don’t assume that the local people living in the USS are happy with their situation or don’t want to see improvements to their environment; they do. The problem is how to go about getting the changes they want. That is where Sevanatha fits in. It doesn’t fund projects directly, although it does provide “seed” money for a limited number of exemplar projects.

Instead the focus is on providing advice and support to local people to organise themselves so that they feel empowered to make their case to the municipal authorities.. So representatives from Sevanatha work with locally elected community leaders to identify projects which the community see as necessary. Emphasis is placed upon;

  • organisation of local people
  • increasing the capability of the community leaders through training, workshops and education
  • helping to develop both hard and soft skills within the settlement; eg building and construction, negotiation with council officials, management of contracts, representation at municipal council meetings, understanding of recycling, environmental management.
  • building self confidence

In this way people in the community become empowered, they are encouraged to take responsibilty and to make the key decisions and this type of approach is sustainable because:

  1. local people are involved
  2. they get the projects that they want
  3. the work (often carried out by members of the community) is cheaper
  4. and better quality
  5. the USS aren’t reliant on external funding
  6. they manage the links they build with their local councils  and are not dependent upon outside help

The projects themselves are often quite small scale; like the building of this toilet block for example. The thing is that the locals were consulted and this is what THEY wanted. Why did they want it? Well because before it was a latrine, not connected to the main sewer system, it was not cleaned the units had no doors. There was minimal privacy and securtity especially for girls and younger women. What they wanted was modern connected toilets, with lockable doors. In the scale of things this is not a big project; but then devlopment doesn’t have to be.

IMG_0226

photo credit phil brighty

It may not look much but it is fully plumbed in, the doors lock, the units get cleaned regularly and everyone feels more comfortable using them now.

This paved area in another small USS may not look much but again it was better than  the muddy track that was there before. Again it was what the locals wanted not something that was foisted upon them.

IMG_0229

photo credit; phil brighty

in another project local people are involved in recycling dry waste particularly for compost which has formed the basis of a company MEC pvt ltd. Check this out http://www.sevanatha.org.lk/ongoing-project-community-based-solid-waste-management.html

What that does is show local people how they can acquire business skills whilst creating a greener environment.

For the full list of projects Sevanatha is involved with check out http://www.sevanatha.org.lk/ongoing-projects.html

Final thought

For me the key question is; does this NGO make a lasting and significant difference to the lives of the people and to the local environment? Sevanatha does this on both fronts not least because, instead of throwing money at a problem and wandering off to the next problem area; they work with local people they create the conditions for sustainable development in the community and they stick around to monitor its success. Money isn’t wasted on expensive 4 x 4 cars, high salaries and apartments for ex-pats or expensive education for the ex pat children (as it was in the post tsunami era). In fact money isn’t wasted at all. What they do though is they help people harvest the skills within the community and put them to good use.

Sevanatha is not  glamorous and doesn’t make a big noise about itself BUT it ought to be celebrated for what it does in its quiet and effective way. Maybe the big NGO’s could take a leaf from the Sevanatha book.

For more details of Sevanatha and what it does go to http://www.sevanatha.org.lk

Funding and Partnerships

  • Sevanatha is funded by Homeless International which is currently supporting SEVANATHA to implement a project funded by UK Aids; UNESCAP, The Asian Coalition for housing rights
  • Sevanatha is partners with a wide range of organisations including: Citynet Yokohama, The Women’s Co-operative Bank in Colombo and local municipal councils across Sri Lanka
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Sri Lanka Tourism: Paradise Lost?

Tourism hot spot? Maybe not

A quick search though google shows up that, right now Sri Lanka was not in the hottest destinations lists anywhere for 2014. Yet wasn’t Sri Lanka the big new thing a few years ago? So what has happened and should the Sri Lankan tourist industry be worried?

Facts and Figures

  • Tourist arrivals to Sri Lanka are on the up; more than 1.5 million in 2014 and growth is predicted to continue through the decade.
  • Overall tourism contributes around $800 billion to the economy, or about 9% of GDP.
  • It is reckoned that more than 700,000 jobs are linked directly or indirectly to the tourist sector.
  • The majority of visits (84%) are leisure based; only 16%  of tourism is business tourism
  •  India supplies the largest number of tourists at 134,000 in 2014 (January to July)
  • about 25% of tourists are come from Western Europe, North America and Australasia
  • Tourists from Eastern Europe and China for the fastest growing group of tourists

Rethink Due?

Speaking at a tourism conference in Singapore David Keen CEO of “QUO” a marketing organisation embedded in the global tourism industry said:

“Sri Lanka tourism should completely rethink its tourism branding strategy to leverage its culture, in order to entice the new age traveller who seeks uniqueness in diversity,” 

Now, leaving aside the marketing speak  he has a point. (see Daily Mirror June 2nd: http://www.dailymirror.lk) His argument, is that Sri Lanka may well be going down the wrong path in terms of its overall tourism strategy.

Paradise lost?

The previous regime took the view that:

“It is important that the country moves away from the low cost tourism and focuses on high end tourism. A product that is appealing to the high spenders”

But has it done that? What that seems to have led to in reality however, is the growth of mass tourism aimed at the younger age group; mainly Europeans, which to my eyes doesn’t look dissimilar to any where else in the world. Already, arguably Hikkaduwa and Unawatuna have become seaside resorts not too dissimilar to Spain or Majorca, as the photo above shows:

and now Mirissa is following the same path

At the same time there have been hotel developments on the East Coast for example at Pasikuda, along the South Coast isolated beach resorts like Ranna 212 and now major developments planned for Kalpitiya around Dutch Bay see http://www.sltda.lk/kalpitiya; all of which cater for a limited section of the tourist market and one which is highly volatile.

Reading down the list of proposals for this latter development makes for depressing reading; it is a full works version of everything that is probably unsustainable in the longer run: high end hotels, golf course, water park, high speed boat safaris, theme parks etc. True it will make money for the property developers and in the short run for the major hotel chains who will build there but at what cost to the environment and local communities in the longer term?

You may want to have a look at the report from NAFSO http://www.nafso-online.org/2011/03/tourism-project-in-kalpitiya-islands.html

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credit; Sri Lankan Tourist Development Board

Mass Tourism Cycle

History shows that mass tourism has a limited shelf life in any one location. The Butler diagram is found in most text books and still applies today, and will I suspect apply to Sri Lanka if the strategy remains to focus on seaside / hotel tourism for the masses. What has happened all around the Mediterranean and in parts of South East Asia will happen in parts of Sri Lanka

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The Butler Model

Mass tourism based on the 2 week stay by the sea in an hotel expands to begin with but as the numbers increase the environment becomes increasingly damaged, the beaches fill up, become increasingly noisy and polluted, more and more hotels are built and the location loses its attraction.

For those who know Sri Lanka well,  just try to remember what Unawatuna used to look like and look at it now..a noisy crowded mess; and this used to be one of the world’s top ten beaches.

And now Mirissa which was arguably more idyllic than Unawatuna has seen a rapid growth in hotels, guest houses and beachfront cafes; I counted close to 20 on a recent visit.

The beach area shows the same congestion as Unawatuna

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author’s photograph

The Mass Tourist

In the early days places like Unawatuna and Mirissa were largely unknown to all but a few pioneers.

  1. These pioneers had very little impact and simply used the existing facilities.Their impact overall was quite low you suspect; these visitors were educated, culturally quite aware; yes they came for the sea and the beach but to hang out, snorkel, surf; that kind of thing
  2. As the word spread improvers arrived; independent travellers. They brought with them spending power and a demand for improved facilities.. hot water showers, better food, and service, a/c in the rooms and eventually the capability of booking online. Savvy guest house owners put web sites together and got themselves on the net; this was probably the state of play around 2006/7 although the 2004 tsunami had slowed things down on the coast. However, the island was getting a place on the tourist map.These visitors were also interested in the culture of the country. They would have visited the hill country the cultural triangle (ancient archaeological sites in the centre of the country).
  3. Recently the mass tourists have arrived; they only seem to be after sun, sea, sand and booze.Their demands are few their collective spending power, however, is large. But, that is all they bring. They seem to have no real interest in moving outside of their immediate environs. The local economy away from the beach gets very little of their custom. The characteristics of this group on observation seem to be:
  • predominantly 20-35 age group
  • mainly “western/european + some chinese
  • limited ambitions re travel and exploration
  • stay on or close to the beach most of the time; sunbathe swim and sleep
  • select their tours (if they take them) from beachfront
  • very little interaction with locals except to haggle over prices in shops
  • culturally unaware; some might say illiterate
  • inappropriate (possibly) dress; especially females; thongs, topless sunbathing;

So what you have is invasion and succession at work. As the improvers arrive the pioneers move off to find somewhere unspoiled. As the mass tourists arrive so the improvers are put off. In Spain the resorts slid down market in time and my concern is that the same will happen here.

The tourists aren’t the whole problem, but mass tourism is. Tourists come because they have been sold a vision of idyllic tropical beaches. What they get is a little different. What they do perhaps unknowingly is they impose their culture and their demands on the tourist destination and the industry feeds those demands in order to maximise short term profit.

Increasingly driven by the entrance of package tour companies the numbers will grow and with it the global spread of western night club culture. Already Unawatuna and Mirissa have a major night time noise problem from the beach bars pumping out maximum decibel dance music, a problem that no-one seems to be able to control. The high numbers mean that the bars and cafes can’t keep up; service is slow and poor; and in Mirissa there have been reports of friction between local people and tourists including harassment of women.

So what happens is that this kind of mass tourism destroys the very thing that the tourists come to enjoy. Sri Lanka becomes a land like every other; David Lee was right on that score.

When that happens, eventually tourist numbers start to decline; The tourists come once but don’t return because the vision they were sold doesn’t exist. They simply look for somewhere else to go. The tourism industry willingly obliges and the cycle starts all over again in a new location. You are left with half empty hotels, underused infrastructure and people out of a job.

And where is Sri Lanka right now? it is arguably somewhere around stage 3/4 on the Butler model

It isn’t just that this type of tourism is doomed to be unsustainable. This kind of tourism imposes its values and behaviour on the host community, and it exploits the host economy. You can bet that a large percentage of the investment in hotels will be made by foreign companies. Most of the profit will leak out of the Sri Lankan economy, many of the top jobs in these hotels will not be filled by local people, they will get the menial lowly paid jobs instead. There is no guarantee that food will be sourced locally either.

Alternative strategies

Where David Keen has it right is in suggesting that Sri Lanka should be looking at promoting an alternative strategy for tourism; an alternative experience. He argues for a strategy which promotes the people and culture of Sri Lanka rather than the climate and the beaches. ( which they can find anywhere in South and South East Asia).

He also suggests that Sri Lanka should recognise a new type of traveller; he calls them the “new age” travellers and that future strategies should be developed to attract this emerging group.

Now I am not sure what he means by “new age” but what I understand that to be is a tourist that doesn’t buy a package tour , is not especially interested in staying in an over the odds expensive hotel, who plans the holiday themselves and wants to experience the country and its culture, not hide out in some artificial enclave.

Not one type of tourist but many

Investing in tourism is like investing on the stock market in a way. Most wise investors spread risk by having a broad portfolio of stocks and shares rather than being dependant upon one thing. The same could be said of Sri Lanka’s tourist potential.

So far as Sri Lanka is concerned, there isn’t one type of tourist but many; sport (cricket), outdoor activities (rafting, hiking, surfing), wildlife, birds, culture, health (ayurvedic resorts for example) sea fishing, hiking, educational, business and conferences; and yes the traditional sunseekers.

So there should be a range of strategies aimed at encouraging as diverse a client base as possible. In that way you spread the risk.

Sri Lanka is an incredibly beautiful and diverse country and Sri Lankan people are wonderful hosts. The country has a rich history and cultural heritage, an amazing variety of wildlife, and great food. Above all it can offer a wide range of experiences and it is this diversity which should be promoted.

Around one in four tourists comes from Western Europe the USA and Australasia. They include a sizeable number of what David Keen terms the “new age travellers”, the people who are looking for this diversity of experience. These are the people Sri Lanka could be targeting. They are probably the future of tourism in the country.

However, cutting back on mass tourism comes at a short term cost. During the current phase of development there is a lot of money to be made by those in a position to exploit a tourism boom at all levels from the property developer to the guy who owns a beach shack. They want to make as much money as they can while they can. Cutting back on mass tourism and promoting a wider range of experience will not go down well with them.

So a choice is going to have to be made; short term loss for long term gain or the other way around?

There is nothing wrong with retaining some of the traditional tourist trade. Long term, however,  the country needs to move away from its reliance on mass tourism, because, like it or not, the boom will be short lived. More support and promotion could be given to guest houses as an alternative to the impersonal nature of the larger hotels. Smaller travel and tour companies like the Ecoteam for example or Little Adventures should be encouraged to develop.

More also needs to be done to safeguard the environment and place more controls on the kind of development that has ruined Unawatuna and will ruin Mirissa, so that people will still want to visit Sri Lanka 20 years from now.

This is perhaps where the government and the private sector could work together to promote a different view of tourism and to offer a more diverse range of experience.

In its 2010 strategy document the Sri Lanka Tourist Development Board included the following:

“Tourism products will be diversified with special emphasis on eco-tourism. Adventure tours (safaris, jungle tours, mountain trekking) will be provided…tapping the tourism potential of the natural topography and the ecological values of the country. Community based tourism and tourist villages are also to be promoted to increase value change in tourism based activities linking with rural economy, harvesting seasons, wild life, farming practices, art, culture and religions.”

How much of any of this has happened so far?